It can be a difficult decision to publicise the case of a missing person.
Releasing the details on social media or to the press is always done with consideration to the wishes of a missing persons next of kin and officers will always seek permission to use photographs that might be provided to us to help publicise a case.
We have had some notable successes in locating missing people using social media and the traditional press and a balanced view of the impact on both the missing person and their families against the benefits of asking for the help of the general public will always be taken.