Road Safety Campaigns

Mike's Last Ride

Our most recent Road Policing campaign ‘Mike’s last ride’ was created with one of our roads policing inspectors who tragically lost his father in a motorbike collision in order to raise awareness of the dangers of riding whilst tired.

Card and Scene stitched 

Insp Dave Mangan created a short film about his father Mike’s last ride which has been shown to bikers across the county.

Mike Mangan, 72, from Bolton, sadly died on 11 September 2013 in Wheddon Cross, Somerset, when he was involved in a collision with an oncoming vehicle whilst overtaking. Mike, a retired electrical engineer, was on the last ten miles of a 320 mile journey and it is thought that tiredness was a contributory factor in his death.

Insp Mangan, 43, also from Bolton, was with his father at the time of the fatal collision. Mike was riding his BMW 1200RT as they were travelling from Lands End to Minehead.

‘Mike’s last ride’ tells the story of the day of the fatal collision and offers advice on how riders can stay safe on the roads.

Let’s look out for each other

‘Let's Look Out For Each Other’ is a campaign aimed at both motorists and cyclists to encourage people to be aware of each other’s presence on the roads.

Research has shown pedal cyclists to be one of the most vulnerable road users and this campaign takes into account the views of both cyclists and other road users using the strapline ‘Let’s look out for each other’ to raise awareness of the vulnerability of cyclists whilst giving both drivers and cyclists facts from the Highway Code.

When you’re driving:

1. Look out for cyclists, especially when turning -make eye contact if possible so they know you’ve seen them.

2. Use your indicators - signal your intentions so that cyclists can react.

3. Give cyclists space – at least half a car’s width. If there isn’t sufficient space to pass, hold back. Remember that cyclists may need to manoeuvre suddenly if the road is poor, it’s windy or if a car door is opened.

4. Always check for cyclists when you open your car door.

5. Avoid driving over advanced stop lines – these allow cyclists to get to the front and increase their visibility.

6. Follow the Highway Code including ‘stop’ and ‘give way’ signs and traffic lights.

lets look out for each other

When you’re cycling:

1. Ride positively, decisively and well clear of the kerb – look and signal to show drivers what you plan to do and make eye contact where possible so you know drivers have seen you.

2. Avoid riding up the inside of large vehicles, like lorries or buses, where you might not be seen.

3. Always use lights after dark or when visibility is poor.

4. Wearing light coloured or reflective clothing during the day and reflective clothing and/or accessories in the dark increases your visibility.

5. Follow the Highway Code including observing ‘stop’ and ‘give way’ signs and traffic lights.

6. THINK! recommends wearing a correctly fitted cycle helmet, which is securely fastened and conforms to current regulations.

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